Alluring Strategies and Top CTA Blunders
By: Vanessa, Editorial Manager
You did it! A reader has read your quality, informative article from title to conclusion. Now what?
Did you provide an effective call-to-action
(CTA) in your Resource Box? If you didn't, you may be missing out on an
incredible opportunity to foster a relationship with your readers and
drive traffic to your blog or website.
A CTA is a pitch to your readers to urge or
motivate them to take immediate action. When effectively used, a CTA can
generate incredible results and increase your return on time
investment.
Use these tips to write an effective and alluring call-to-action!
- Desire - Readers are motivated by an empathetic
link. Consider what problem they want to solve or what desire they want
to achieve. Lead your CTA with it.
- Convenience - Clearly prescribe a product or a service that solves the reader's problem or helps them achieve their goal.
- Incentive - Encourage your reader to act by
providing an enticement, e.g. a discount, a free gift, or a free
download. To make it timely, use urgent language like "act now" to add a
sense of immediacy.
- Simplicity - Often, the simplest design produces
the best results. Succinctly tell your reader what you want them to do
in one direct action.
- Link - A combination of 1 link in anchor text and 1
URL link often produces the best results. It also ensures your original
URL will be preserved should your article be picked up by another
publisher.
Next, watch out for these top 3 call-to-action blunders.
- Premature Placement - Many experts will place
their CTA too early, i.e. add the CTA to their summary or in their
article body. Recall that your article should be non-self-serving and
entirely information-based to benefit your reader. Your CTA belongs in
your article's Resource Box, because it's very nature is promotional.
"Give" in your article and "take" in your Resource Box.
- Negative Blunders - Attitude is contagious. A
negative CTA could result in a negative reaction. A positive CTA is more
inclined to result in a positive reaction. Ensure your CTA conveys a
positive message.
- Pesky Keywords - Cluttering the CTA with a cloud of
keywords, a list of websites, or advertising every product hoping to
ensnare as many readers as possible will weaken your credibility. Save
keywords for the Keywords field of your article submission form.
Finally, as obvious as it may seem, don't forget
to include a call-to-action! Don't miss out on this great opportunity
to drive traffic to your blog or website and increase your return on
time investment. Give your readers a route to continue their journey
with you by including a finely-tuned call-to-action in the Resource Box
of all your articles.
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