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The celebrated entrepreneur and founder of the Virgin Group offers his tips for starting out.
No. 1: Enjoy What You Are Doing.
Because starting a business is a huge amount of hard work, requiring a great deal of time, you had better enjoy it. When I started Virgin from a basement flat in West London, I did not set out to build a business empire. I set out to create something I enjoyed that would pay the bills.
There was no great plan or strategy. The name itself was thought up on the hoof. One night some friends and I were chatting over a few drinks and decided to call our group Virgin, as we were all new to business. The name stuck and had a certain ring to it.
A businesswoman or a businessman is not unlike an artist. What you have when you start a company is a blank canvas; you have to fill it. Just as a good artist has to get every single detail right on that canvas, a businessman or businesswoman has to get every single little thing right when first setting up in business in order to succeed. However, unlike a work of art, the business is never finished. It constantly evolves.
If a businessperson sets out to make a real difference to other people’s lives, and achieves that, he or she will be able to pay the bills and have a successful business to boot.
No. 2: Create Something That Stands Out.
Whether you have a product, a service or a brand, it is not easy to start a company and to survive and thrive in the modern world. In fact, you’ve got to do something radically different to make a mark today.
Look at the most successful businesses of the past 20 years. Microsoft, Google or Apple, for example, shook up a sector by doing something that hadn’t ever been done and by continually innovating. They are now among the dominant forces.
No. 3: Create Something That Everybody Who Works for You is Really Proud of.
Businesses generally consist of a group of people, and they are your biggest assets.
No. 4: Be a Good Leader.
As a leader you have to be a really good listener. You need to know your own mind but there is no point in imposing your views on others without some debate. No one has a monopoly on good ideas or good advice.
Get out there, listen to people, draw people out and learn from them. As a leader you’ve also got to be extremely good at praising people. Never openly criticize people; never lose your temper, and always lavish praise on your colleagues for a job well done.
People flourish if they’re praised. Usually they don’t need to be told when they’ve done wrong because most of the time they know it. If somebody is not working out, don’t automatically throw him or her out of the company. A company should genuinely be a family. So see if there’s another job within the company that suits them better. On most occasions you’ll find something for every single kind of personality.
No. 5: Be Visible.
A good leader does not get stuck behind a desk. I’ve never worked in an office – I’ve always worked from home – but I get out and about, meeting people. It seems I am traveling all the time but I always have a notebook in my back pocket to jot down questions, concerns or good ideas.
If I’m on a Virgin Atlantic plane, I make certain to get out and meet all the staff and many of the passengers. If you meet a group of Virgin Atlantic crew members, you are going to have at least 10 suggestions or ideas. If I don’t write them down, I may remember only one the next day. By writing them down, I remember all 10. Get out and shake hands with all the passengers on the plane, and again, there are going to be people who had a problem or have a suggestion. Write it down, make sure that you get their names, get their e-mail addresses, and make sure the next day that you respond to them.
Of course, I try to make sure that we appoint managing directors who have the same philosophy. That way we can run a large group of companies in the same way a small business owner runs a family business – keeping it responsive and friendly.
When you’re building a business from scratch, the key word for many years is “survival.” It’s tough to survive. In the beginning you haven’t got the time or energy to worry about saving the world. You’ve just got to fight to make sure you can look after your bank manager and be able to pay the bills. Literally, your full concentration has to be on surviving.
Obviously, if you don’t survive, just remember that most businesses fail and the best lessons are usually learned from failure. You must not get too dispirited. Just get back up and try again.
Whenever a
program crashes or you experience a power outage, your computer may
create errors on its hard disk (sometimes referred to as a hard drive).
Over time, the errors can result in a slow PC. Fortunately, the Windows
operating system includes several PC tools, including a Check Disk
program, to identify and clean any errors on your computer and to help
keep it running smoothly. Note: You must be
logged on as an administrator to perform these steps. If you aren't
logged on as an administrator, you can only change settings that apply
to your user account.
Remove temporary files
Run once a week
Your
computer can pick up and store temporary files when you're looking at
webpages and even when you're working on files in programs, such as
Microsoft Word. Over time, these files slow your computer's performance.
You can use the Windows Disk Cleanup tool to rid your computer of these
unneeded files and to help your PC run faster.
Optimize your data
Run once a week
As
you add programs and files to your computer, it often breaks files side
by side to increase the speed of access and retrieval. However, as
files are updated, your computer saves these updates on the largest
space available on the hard drive, often found far away from the other
adjacent sectors of the file.
The result is a fragmented file.
Fragmented files cause slower performance because your computer must now
search for all of the file's parts. In other words, your computer knows
where all the pieces are, but putting them back together in the correct
order—when you need them—can slow your computer down.
Windows
includes a Disk Defragmenter program to piece all your files back
together again and to make them available to open more quickly. Note:
Windows 7 and Windows Vista are preconfigured to run Disk Defragmenter
on a weekly basis. If you would like to run the tool manually or to
adjust the schedule, click the section for your specific operating
system.
Make Internet Explorer run faster
The
Internet is everywhere—from the home to office to the classroom. We use
it to communicate, to work, to play—and even occasionally to waste
time.
Yet there's nothing more frustrating than having this
technical marvel at our fingertips 24 hours a day, 7 days a week, only
to wait while our computers access it at a crawling pace. Thankfully,
Windows Internet Explorer provides some useful options for quicker web surfing.
Reduce the size of your webpage history
Internet
Explorer stores visited webpages to your computer, organizing them
within a page history by day. Although it's useful to keep a couple days
of web history within your computer, there's no need to store more than
a week's worth. Any more than that and the collected webpages can slow
down your computer's performance. Note: Depending on which version of Internet Explorer you're using, the steps outlined and images shown may vary slightly.
Encrypted
webpages ask for user names and passwords. These pages scramble
information to prevent the reading of sensitive information. You can
configure Internet Explorer to not save these types of pages. You'll
free up space by saving fewer files to your computer, in addition to
keeping secure information off of your computer.
If Internet Explorer is not as quick as you'd like it to be, check out the article Is Internet Explorer slow? 5 things to try for a few more tips specific to your browser.
Automate Windows Update
Configure once
Microsoft
works constantly to release updates to Windows and other Microsoft
products, including Microsoft Office. With Windows Update, you can find
and install all these updates—not just the critical ones. Often, the
updates can improve your computer's performance.
You can make life
easier by automating Windows Update so that your computer downloads and
installs all the updates without you having to worry about them.
Remove spyware, and help protect your computer from viruses
Download once, and get automatic updates
While you're busy surfing the web, spyware and other types of malicious software (also known as malware)
are collecting personal information about you, often without your
knowledge. The result is that your personal information could possibly
be compromised. At the same time, spyware and malware can slow down your
computer. Download Microsoft Security Essentials
for free to help guard your system in the future from viruses, spyware,
adware, and other malware. Microsoft Security Essentials acts as a
spyware removal tool and includes automatic updates to help keep your
system running efficiently and to help protect it from emerging threats.
Six of 10 multimillionaires say "taking some risk" was key to building their wealth, reports Spectrem, a wealth research firm.
One high-risk investment with potentially big gains, says planner Chris Cordaro: so-called frontier markets, like Vietnam, Sri Lanka, and Kazakhstan. "They have the valuations and growth potential that emerging markets used to," says Cordaro.
To gain entry, go with an ETF like Guggenheim Frontier Markets (FRN) with big bets on Chile, Egypt, and Colombia and smaller stakes in places like Lebanon and Kazakhstan where it's difficult for Americans to invest. Plus, it's cheap, charging just 0.7% of assets.
Scout out deals
"Most millionaires are coupon clippers," says Thomas Stanley, co-author of The Millionaire Next Door. They're also deliberate vs. recreational shoppers using a detailed list to save time and money.
"The more time you spend in a store, the more you're likely to spend," says Stanley.
Indeed, 72% of those with a net worth between $5 million and $25 million indicated that frugality was one of the top five reasons for the wealth they'd built.
So don't be above hunting for discounts in the bargain racks, waiting for sales before you buy, claiming loyalty-card rewards, and generally looking for ways to save a buck rather than paying full price.
Readers weigh in: Be like Buffett "I follow Warren Buffett's advice: Be fearful when others are greedy, and greedy when others are fearful. It's a reminder that down days are buying opportunities and nothing goes up forever." -- Brian Frain, Milwaukee, Wisc.
Practice patience Millionaires tend to live in their homes for a very long time (about half of them for more than 20 years), hold their stocks for long periods, and even stay married longer (only 4% are divorced or separated).
The reward of sticking with it: You don't lose money to transaction costs and you ride out market slumps, so in the end all of your investments typically pay off.
Embrace your humble abode
There are three times more millionaires living in homes valued under $300,000 than are living in houses worth $1 million or more. Smart approach.
Historically, stocks have handily beaten the returns on real estate and lately, prices on smaller homes have held up better than larger ones.
Be your own boss
Wealthy households are more likely than others to be headed by a business owner, according to the Kauffman Foundation for Entrepreneurial Leadership.
A turnkey approach to ownership: Buy a franchise. These four that follow have a relatively low cost of entry and won high marks for their financial prospects and franchisee satisfaction in a 2011 Franchise Business Review survey:
HEAVEN'S BEST CARPET & UPHOLSTERY CLEANING
The business: The company is now in 1,500 towns and cities because of its popular quick-dry cleaning technique.
Investment: $29,000 to $64,000
PADGETT BUSINESS SERVICES
The business: Specializing in tax and payroll services for small businesses, this is a good fit for corporate refugees.
Investment: $106,000
U.S. LAWNS
The business: This commercial lawn maintenance company will train those with no background in the industry.
Investment: $50,000 to $75,000
VISITING ANGELS
The business: Franchisees of this provider of non-medical home care to seniors and other adults average $10,000 to $50,000 in first-year revenue.
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