3 Methods to Empower Your Readers

Rev Up Your Articles by Sharing Your Power

You know the old adage, "knowledge is power." Want to amplify your power to increase your credibility, exposure, reader-loyalty, and much more? Rev up your knowledge-engines by empowering your readers with quality, original articles.

Feeling empowered is an incredible motivator to take action. By empowering your readers, you will increase your credibility and exposure, as well as your reader's trust and confidence in your platform. In turn, this increases the likelihood they will return to your platform, try your products or services, sign up for your newsletters, and much more.

Here are 3 ways to rev up your articles to empower your readers and ensure your efforts don't backfire.

1. Lose (or At Least Loosen) the Tie

A formal writing style can often stifle the reader's ability to connect with the author because the author's personality isn't present in a formal presentation of ideas. To connect with your readers, try an informal, conversational article writing style. This style often includes sharing personal anecdotes or humor in a more personable, casual manner.

A conversational article writing style doesn't include using SMS text language (e.g. LOL I <3 U), nor does it entail taking a break on proofreading your articles for comprehension and grammar. Confusing language and poor grammar doesn't build relationships; it isolates readers with the opposite effect: alienation. Use clear language and proper grammar to increase your ability to empower your readers.

2. Measure Article Density

To measure the density of your article, consider the mass (the core of your message) and volume (the amount of words you've used to convey the message). Dense articles are often overwhelming to readers, whereas thin or light articles are often rejected by readers for vague and unoriginal content.

Balance the mass by limiting your articles to 3-5 key points per article (save additional points for other articles), incorporating lists, or using bolded headers. Limit the volume of your article to 500-700 words, and if you must, try not to go over 1,000 words.

3. More "You" and "Yours"

Ensure your articles are reader-centric, i.e. they should feel the article revolves completely around them. Give your readers a sense of immediacy and place them directly in the article by using more active, descriptive language as well as talk directly with the reader by using "you" and "yours." Ensure the content in your articles is in-tune with your reader's needs and is relevant. Also, avoid dropping a promotional bomb that makes readers scatter like a scalded cat.

Finally, target your reader's expectations by delivering on every aspect of your title, summary, article body, and resource box. And no last minute additions of "Oh! I almost forgot!" Properly incorporate, deliver, and seal the deal with quality.

Aim to inspire by showing your audience the possibilities and empower them to take action by imparting your incredible knowledge. Use the above tips to write more engagingly, to create a more memorable platform, and to empower yourself in the process.